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Why There's No Finish Line at the End of the Road

By Jose Briceno.

So, you lost five, fifteen, even thirty pounds. That’s awesome, right? You reached your goal and you’re in cloud nine. You made it.

Guess what? It’s not over yet.

You lost the pounds… now try keeping them off for good.

After yoyoing my whole life, I lost 45 pounds almost 10 years ago. When I look in retrospect, I think achieving my goal was not as hard as maintaining my goal.

Why is that?

When I was still struggling to lose weight, I was in battle-mode, focused on my task at hand and my eyes on the prize ahead.

When I reached the finish line, I felt the need to unwind and let go of my discipline. The old me was calling me back. The old me still wanted to enjoy pizza, pancakes, bread, pasta, chips and hours of videogames without consequence. I had worked so hard, so why couldn’t I chill for a little bit?

If I would have listened to the old me, my story would’ve been different. I would have lost those 45 pounds only to gain them back. And I wouldn’t be writing this.

Looking back, there’s a few reasons why I didn’t go back to my old ways. If you’re in the same situation I was, you know how hard it can be. I hope this helps you in your journey:


1. Relax, and enjoy your victory

I’m really bad at this one. I don’t usually take the time to slow down and reward myself when I achieve goals. But over time I have learned that I need to celebrate my good habits if I want them repeated. Just like Pavlov’s dog.

Also, staying in battle-mode and focused 100% of the time will burn you out. The challenge is not to slow down so much that you lose sight of how you got there. Find a good comfortable rhythm and keep up the pace.


2. Don’t compare your goal with other people’s goals

Everyone has a different situation, different obstacles and advantages, so your story will not be the same as the guy next to you. If they achieved what you did in half the time, or reached double the goal you had, good for them. You still got there, and that’s what matters.


3. Change your goal

My initial goal was to lose weight because, in my eyes, I looked terrible. I was ashamed of my body, and wanted to change it at all cost.

Somewhere along the way I noticed something. While I enjoyed the aesthetic changes, I discovered I found more satisfaction in how I felt. I was full of energy, mentally and physically. I was alive for the first time in 29 years.

That has been my goal ever since. I haven’t set a foot on a scale in a long time now. I choose what I do and what I eat based on how they make me feel. That’s what keeps me working out consistently, even though (yes, I’m saying it) I hate to exercise most of the time.


A similar shift needs to happen if you desire to achieve long-term results. While the number on the scale is important at first, I promise you won’t ever be happy by weighing yourself every day for the rest of your life.


4. Don’t downplay your achievement

I used to minimize my goals, since I don’t want to be seen as they arrogant type. I also used to believe the goals I reached were “too good to be true”, so maybe if I downplayed them, it wouldn’t hurt so much if I lost them.

Be proud of what you did. You know how hard you worked to reach where you are, and you deserve recognition. This will also boost your confidence to achieve further goals, leading to our last point:


5. Trust yourself

You did a fantastic job getting where you are. You probably followed the right path. Stay on that trail, it worked. And even if the old you calls you back, don’t stop.

Keep moving, and be ready to reach some more exciting goals in the road ahead.

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